I spent way too much time today on Google’s new ngram tool which graphs the use of a word or phrase in its set of books. I was absolutely amazed when I typed “hedge fund” and found this Google Ngram on Hedge Funds
I thought the bubble burst in 2007, but evidently the trend based on the use of the term in books is still very clearly intact. With a more narrow timeframe but more comprehensive dataset, Google Trends http://trends.google.com/trends?q=hedge+fund&date=all&geo=us&ctab=0&sort=0&sa=N shows a different picture.
Generally, I like to follow the money to tell me the truth, but assets show both withdrawals and drawdowns.
From these I have to conclude that the trend towards hedge funds is still alive and kicking.
40 minutes
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